Ampersand’s new measurement platform combines linear and streaming data
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Data platform lets advertisers verbally ask to build audiences, monitor CPCs
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
From 1.9:1 to 2.5:1: How advertising campaigns are getting more efficient
An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit ROI for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.
Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
Performance ad deals rising: Costs, targeting issues continue
While many tout the strong prospects of “performance TV” ad deals, many issues remain — including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
The Future of Media 2025: Three key trends
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
SABC advertising sales partners with Brandsphere Media
The South African Broadcasting Corporation (SABC) has partnered with Brandsphere Media with a focus on creating solutions for advertisers on the video entertainment business.
DStv dominates SABC and Openview
The latest Google Trends data shows that DStv enjoys a significant lead over its main competitors, SABC and Openview, in South Africa’s traditional linear TV market.