January 2020

Pinterest rolls out CPG off-line sales lift tracking service

Pinterest and market research firm IRI are offering a service that enables brands to measure consumer packaged goods ad campaigns' effect on offline retail sales.

Marketing Land

Snap CEO predicts TikTok may overtake Instagram

Evan Spiegel, Snap CEO, says that "it's possible" TikTok will overtake Instagram, noting its "talent-based content is often more interesting than status-based content."


Gender equality in YouTube ads reaches new low

An overview of the speaking time in YouTube ads by gender between 2015 and 2019, women accounted for just 34% of all speaking time in 2019, down from 37% in 2015.


Okosi moving from ViacomCBS to YouTube

Alex Okosi, currently ViacomCBS Networks Africa and BET International EVP and MD, moves over to YouTube in April 2020 to become MD of emerging markets in EMEA.


New survey taps into SA's digital vs real-life habits

According to a study conducted by Nielsen, 98% of South African consumers like 'talking' versus 95% who like 'tapping' (digital interaction) when it comes to sharing their brand experiences.