October 2016

New IAB standards promise major ad shakeup

The LEAN guidelines call for lightweight, non-intrusive ads with full consumer control.


The most expensive and affordable holiday destinations in SA

Clifton topped the list at a per-night price of R28 513, followed by Cape Town at R22 775 and the Sabi Sands Game Reserve at R13 550 a night.


Time spent on the Internet crushes TV and Radio in SA

South Africans with access to broadband spend more time on the Internet than watching TV, listening to the radio, or reading newspapers.


Facebook reveals new ads for Instant Articles

Publishers who have joined Facebook's Instant Articles platform are getting access to a variety of new advertising formats to monetise their content.


Spotify serves its first vertical video ads in new branded moments

Bacardi and Bose are among the first brands to try the vertical format in the app, which offers 30 min of ad-free music afterward.

Ad Age