October 2017

The FPB's R1-million licence fee for Netflix is a terrible idea

Netflix’s licence fee would be over R1 million if charged today, while Steam would have to pay at least R3.17 million to distribute games in SA.


Cause for concern: Dramatic spike in kids' mobile use

On a daily basis, children under the age of eight now spend an average of 48 minutes with mobile devices.


Publishers have a ‘halo-catalyser' effect for advertisers

New research demonstrated a significant incremental value from publishers described as “the halo-catalyser effect”.


Twitter’s in-house shop #Fuel will help brands create quick, platform-specific ads

Twitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform.

The Drum

Publicis Groupe third quarter revenue drops while APAC organic growth declines

Publicis Groupe has reported a slide in global revenue for the third quarter despite a recent major spending cut on its awards and marketing budget.