November 2015

RIP millennials: marketing will be age agnostic next year

Marketers will focus on native advertising, influencer relationships and podcast sponsorships to stay ahead of ad blocking in 2016.

Ad Age

Telkom Mobile's impressive subscriber and revenue numbers

Telkom has published its interim results for the six months ended 30 Sept. Mobile data revenue increased 69% to R711m over the past year.


OOH trading automated

OOH media owners in the UK are making it easier for agencies to buy space for their campaigns with the allocation of a ten-digit code to every OOH advertising frame in the country.


Which working benefits do millennials value most?

What is your favourite workplace perk?


Audience and viewership aren't the same thing

If 2015 was the year the markets became aware of shifting media consumption to digital, according to a new report by Forrester Research, then what will happen in 2016?