November 2016

Channel 4 creates 'first ever’ interactive broadcast ad

The broadcaster announced it is partnering with video ad platform Innovid to offer advertisers interactive and personalised ad formats on TV for the first time.

The Drum

Married at First Sight South Africa secures sponsors

The show features 6 people who agree to participate in an experiment that involves legally marrying a complete stranger. It will broadcast on Lifetime (DStv 131) in 2017.

Media Update

Wholesale trade sales increase; GDP growth expected to slow

Compared with August 2016, wholesale trade sales grew 2.3% after a month-on-month fall of 1.6% in Aug and an increase of 0.6% in July.


What CNN has learnt after 6 months of chatbot experimentation

The most growth happened on LINE; there was high engagement on Kik, where chatbots invite the audience to experience the news in a "choose-your-own-adventure” format.

The Drum

SA TV Ratings: SABC 2: top 20 primetime programmes Sept 2016

The hottest primetime television shows on SABC 2 in SA revealed: TV ratings for the month of Sept 2016.