December 2016

Social ad spending poised to pass newspapers

According to ZenithOptimedia the shift in favour of social media is partly the result of continuing declines in print ad spending.


Mag audiences continue shift from desktop to mobile

Desktop and laptop web audiences are down 9%, while mobile web viewing is up 12.2%.


Warning of SA's growth falling below 0.5%

The country may struggle to hit previously projected gross domestic product growth in 2016 amid disappointing 3rd quarter GDP expansion of 0.2%.


Coca-Cola bankrolls IRR research on sugary tax in SA

The company has secretly funded research by the SA Institute for Race Relations on taxing sugar-sweetened beverages.


Agency forecasts predict Moderate single digit ad growth

The ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious.