December 2016

IAB SA to join Advertising Standards Authority of SA

The IAB Board believes the move will bolster the self-regulatory framework established by the advertising industry 48 years ago.


Product launches target social

730 senior marketers were interviewed across the UK, US and Australia and it was found that 74% of brand marketers prioritised social media in their launch marketing plans.


90% local music: numbers to go with opinions

The Broadcast Research Council has released its second RAM diary, which gave some indication of where the SABC’s stations stand after the decision to playlist 90% local music.

The Media Online

The state of influencer marketing in 5 charts

Research from several firms shows that many brands have already developed an influencer-marketing strategy this year.


The Omnichannel Strategy Report bundle

47% of shoppers who engage with retailers across 10 or more channels make purchases from their favourite retailer's website at least once a week.

Business Insider