MONTHLY ARCHIVE

December 2018

Music in advertising: The bond between brand and music

Mnemonics are a sound device of a few short musical notes or sound effects that aim to help you remember the brand and actually have a huge impact on consumers.

Media Update

Consumer inflation increases to 5.2% in November

Stats SA says consumer inflation increased to 5.2% year-on-year in November from 5.1% in October.

EWN

Retail sales up 2.2% year/year in October

Retail sales rose 2.2% year-on-year in October after increasing at a revised year-on-year rate of 0.6% the previous month, Stats SA.

EWN

IAS, DoubleVerify release YouTube brand safety solutions

Integral Ad Science (IAS) announced  the general availability of a brand safety and suitability solution for YouTube.

Martech

Connected TV ad requests jump 1 640% in 2018

CTV ad requests reached nearly 30 billion in November 2018 compared to 1.7 billion the previous year.

Marketing Dive