MONTHLY ARCHIVE

January 2018

Clear Channel Outdoor intros mobile-data-based ad targeting across OOH network

Clear Channel Outdoor unveiled a first-of-its-kind Digital Urban Panel in San Francisco.

MediaPost

Bose selects WPP team after consolidation review

The selection comes after a review that began last year with the aim of centralizing the firm's external marketing services across the Americas, Europe and Asia-Pacific.

MediaPost

Mars puts $1.5 billion media business in review

Mars spends an estimated $1.5 billion on measured media annually. Mars currently has a three-agency structure operating globally across its three business segments.

MediaPost

IAB publishes glossary for DOOH advertising

The Interactive Advertising Bureau published a glossary to help marketers gain a better understanding of digital out-of-home advertising.

MediaPost

Global ad market to grow at fastest rate since 2011

Major sporting events and political campaign spending are expected to underpin growth of 4.7% in the global ad market – the strongest rate since 2011.

Warc