MONTHLY ARCHIVE

January 2019

7 things you might not know about Google My Business categories

Google constantly changes the names of categories. Google constantly removes categories and adds new ones.

Search Engine Land

Viewability gives rise to time-in-view metrics, poses challenges

Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least one second.

Martech

What is attribution modelling?

Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself.

Martech

The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019

Less ads. More valuable content. Augmented Reality (AR) is stealing the show and changing the market.

The Media Online

YouTube Premium remains small potatoes for video publishers

YouTube Premium is still not delivering meaningful subscription revenue for video publishers.

Digiday