February 2018

Five consumer spending trends to watch out for in 2018

South African retailers and manufacturers face a significant shift in how consumers behave over the next few years.


Nielsen unveils metric to measure digital brand integrations

Nielsen has developed a metric to help advertisers measure the efficacy of brand and product integrations across linear TV services such as Netflix and digital short-form video.


How does... ads.txt work?

Ads.txt is a solution developed by IAB Tech Labs in 2017 as a way to increase transparency in the programmatic advertising space.


Instagram Stories about to become more shareable with retweet-esque feature

People can share someone else’s public post appearing in their main feed to their own Story by tapping on the existing share button.

Marketing Land

Trust in Platforms vs Journalism

Trust in journalism jumped five points year-over-year while trust in platforms dipped two points.