MONTHLY ARCHIVE

March 2019

Study: First moment is crucial to mobile ad impressions

MMA research shows that consumers react much more quickly to ads on mobile devices than on desktop, taking only 400 milliseconds, on average, to register impressions.

The Drum

Coty is piloting a retail-ranking tool with its media agency to inform digital ad buys

Coty, the owner of fragrance and beauty brands like Gucci, Rimmel and Max Factor, is trialing a new tool that analyses the e-commerce offerings of UK retailers.

The Drum

Google has quietly added DuckDuckGo as a search engine option

The search giant has quietly updated the lists of default search engines it offers per market — expanding the choice of search product users can pick from in markets around the world.

TechCrunch

Recent client pitches indicate a growing need for agency specialisation

The IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising agency pitch.

The Media Online

SABC TV sales teams are open for business

Fighting industry perceptions that it’s challenging to do business with the SABC, the public broadcaster’s TV sales division is making moves to rectify this thinking.

The Media Online