MMA research shows that consumers react much more quickly to ads on mobile devices than on desktop, taking only 400 milliseconds, on average, to register impressions.
27 March 2019
MMA research shows that consumers react much more quickly to ads on mobile devices than on desktop, taking only 400 milliseconds, on average, to register impressions.
27 March 2019
Coty, the owner of fragrance and beauty brands like Gucci, Rimmel and Max Factor, is trialing a new tool that analyses the e-commerce offerings of UK retailers.
27 March 2019
The search giant has quietly updated the lists of default search engines it offers per market — expanding the choice of search product users can pick from in markets around the world.
27 March 2019
The IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising agency pitch.
27 March 2019
Fighting industry perceptions that it’s challenging to do business with the SABC, the public broadcaster’s TV sales division is making moves to rectify this thinking.
