MONTHLY ARCHIVE

April 2016

Publicis Groupe reports an 8.9% lift year-on-year in revenue

It translates to $2.59 billion in the first quarter of 2016.

Publicis Groupe

7 seriously innovative ways brands are using VR

Between vehicle test drives and public speaking sims, these are some of the more notable applications of the technology by brands.

Memeburn

42% of consumers willing to pay for ad blocking

More than 60% of global consumers know about online ad blockers, and 42% say that they would be willing to pay to get rid of ad interruptions.

The Drum

Snapchat hits a tipping point as most popular social network for teens

Snapchat is now the most important social network amongst teens, narrowly beating Instagram – 28% of teens polled for Snapchat while 27% preferred Instagram.

Bizcommunity

Neuromarketing exits hype cycle – begins to shape TV commercials

Samsung and the firm Neuro-Insight analysed the distinctive brain activity of iPhone and Samsung enthusiasts to develop TV commercials that appealed to Apple fans.

Ad Age