April 2017

SEMs to replace LSMs over next two years

The new Socio-Economic Measure will replace the market segmentation tool, Living Standard Measure, over the next two years.


New mobile payment system for fuel in Namibia

GoPay allows Namibians to pay for fuel on the go, without having to use cards or cash.


Facebook's app ad measurement focuses on post-install behaviour

Facebook is moving away from using "total installs" as a measure of how successful app ads are.


Snapchat is letting advertisers track users' store visits

A new tool called Snap to Store will let advertisers track where Snapchat's 158 million daily users go in the real world on an anonymised basis.

Business Insider

Havas Media was selected as Beats By Dre's media agency

Havas Media won the business after a competitive pitch against OMD and the7stars.