April 2018

New research reveals traditional retailers intensify focus on omnichannel approach

A new study finds that traditional 'bricks and mortar' retailers are seeking to buttress their ailing offline-store activities with the development of integrated online engagement channels.


Will the ad industry move to a sales guarantee?

Magazine executives believe so much that their platform sells products that their chief trade organization developed an industrywide money-back or space-back guarantee in 2015.


The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

A Multi-Channel Network (MCN) is an organisation that works with video platforms such as YouTube to assist a channel owner with product, programming, funding, etc.


Here’s how to use Twitter to dominate the Google search results

Twitter is one of the most powerful tools at your disposal.

Search Engine Land

Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behaviour & purchases

Facebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences.

Marketing Land