MONTHLY ARCHIVE

May 2015

SC Johnson bundles media buying at PHD

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.

Adweek

These new Facebook ads come with a call button to ring up businesses

Facebook has built a call button people can tap to call businesses directly from an ad.

Adweek

The next frontier in customisation: Lay's potato chip bags

Lay's will let consumers design packaging. The company will also create special bags that change when exposed to the sun.

Ad Age

#SouthAfricanTVratings: 4–10 May 2015 (week 19)

We reveal the best-watched shows of the week before (in this case, 4–10 May 2015), where they ran and how many South Africans tuned in to watch.

MarkLives

You said ad injection?

Ad injection is quickly joining ad blocking, programmatic and viewability as an issue publishers are wrapping their heads around.

Digiday