May 2019

Join the buyer's journey with lifecycle marketing

Are you still using sales funnels to map your marketing to customer journeys? There's a better  far more accurate  way and it aligns with lead nurturing and trust-building in content marketing.


South Africans are trying to save money on food

South Africans have reduced their number of shopping trips a month, and the average amount spent fell from R210 in July 2018 to R194 in the first quarter of this year.

Business Insider

WARC Awards: Innovation winners announced

A campaign by Energy BBDO for the National Safety Council has won the Grand Prix in the Effective Innovation category in the 2019 WARC Awards.


These are the most complained about insurance companies in South Africa

The Ombudsman for Short Term Insurance in South Africa (OSTI) has published its annual report for 2018.


U.S. online ad market surpasses $100 billion

Internet advertising revenue in the United States exceeded $100 billion for the first time in 2018.