June 2016

Capetonian bus passengers taken for a ride by phantom bike

BMW recently booked a single Primedia Outdoor bus shelter in CPT to use as a backdrop for a prank to promote the BMW S 1000 RR.

The Marketing Site

Bowles stepping down from SPARK Media

Chief operating officer of SPARK Media, John Bowles has decided to settle permanently in CPT.


Twitter is selling NFL ad packages for as much as $8 million

Twitter sold half the inventory for commercials during the 10 NFL games it will live stream to sponsors that include Sony, Ford, Budweiser and Nestle.


The latest teen-messaging app that's got brands circling

Yubl launched in Feb to snare the under 25s that are snubbing Facebook en masse.


Native advertising will make up one third of mag revenue

The first global research on native advertising in the mag industry shows rapid growth in the field.