MONTHLY ARCHIVE

June 2018

How colour and typography influence consumers

Colour and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire brand.

MarketingProfs

Retail trade sales climb 0.5% in April

According to Stats SA, retail trade sales increased by 0,5% year-on-year in April 2018.

Bizcommunity

Can indy agencies benefit from behaving like the networks?

Independent agencies can benefit from the unity, resource pooling and commonalities that arise in the agency networks – without being in one.

The Drum

Unilever's Keith Weed calls for 'urgent action' to tackle influencer fraud

Unilever won’t work with influencers who buy followers and has promised its own brands will never buy followers.

The Drum

Apple inks deal with Oprah to fuel $1bn original content push

Apple has struck a deal with Hollywood star Oprah Winfrey that will see her create, and star in, original programmes.

The Drum