July 2015

Naspers to invest in Bitcoin

Naspers has initiated a $4m funding support of cryptocurrency platform BitX.


Internet adspend to overtake TV

The internet is expected to overtake TV to become the largest medium for advertising in 2016.


BMW leaves Ireland/Davenport for OpenCo

BMW will be parting ways with its SA agency, Ireland/Davenport (a WPP agency), after a decade of working together.


Does more programmatic buying equal or less viewability?

A study in the UK suggests where 45% of ads were bought programmatically in 2014, only 49% were viewable in the second quarter of this year, down from 56%.

Ad Age

Bridget Masinga joins Jacaranda FM weekday line-up

One of SA's leading entertainers, top models and business brains, Bridget Masinga, has joined the weekday line-up at Jacaranda FM and will be hosting her own 9am-12pm show.