MONTHLY ARCHIVE

July 2015

Naspers to invest in Bitcoin

Naspers has initiated a $4m funding support of cryptocurrency platform BitX.

MyBroadband

Internet adspend to overtake TV

The internet is expected to overtake TV to become the largest medium for advertising in 2016.

Warc

BMW leaves Ireland/Davenport for OpenCo

BMW will be parting ways with its SA agency, Ireland/Davenport (a WPP agency), after a decade of working together.

MarkLives

Does more programmatic buying equal or less viewability?

A study in the UK suggests where 45% of ads were bought programmatically in 2014, only 49% were viewable in the second quarter of this year, down from 56%.

Ad Age

Bridget Masinga joins Jacaranda FM weekday line-up

One of SA's leading entertainers, top models and business brains, Bridget Masinga, has joined the weekday line-up at Jacaranda FM and will be hosting her own 9am-12pm show.

Bizcommunity