MONTHLY ARCHIVE

July 2017

South African eCommerce players accused of breaking payment rule

Numerous South African eCommerce players have been accused of “sorting at source”, which is prohibited by the Payments Association of South Africa.

MyBroadband

Move over millennials, Gen-Z now the largest single population segment

Millennials and Gen-Z now comprise 48% of the total media audience. Gen-Z is now the single largest audience segment at 26%.

Marketing Land

New research: ‘Pursuing The Mobile Moment’

Pursuing The Mobile Moment, a June 2017 commissioned study, presents new research into how mobile advertisers in North America use location data.

Verve

Gender stereotyping ad standards on the way

The UK-based ASA will introduce new guidelines to avoid future gender stereotyping in ads. The new guidelines will focus on six categories of stereotyping.

Campaign

Facebook teams up with Nielsen on Instant Articles analytics

Facebook has partnered with Nielsen to give publishers an analytics tool to help them measure the efficacy of their Instant Articles versus other content on the platform.

Marketing Land