August 2019

Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate. The flaw in this targeting is that it utterly ignores the meaning of the term.


Spotong to increase print run

Given its recent growth, township trade magazine Spotong will be increasing its circulation from 11 500 to 15 000 copies per quarter.


Video click-through rates in decline

Overall video CTR was just 0.16% in Q1 2019, down from 0.26% in the first quarter of 2018.


Google proposes sweeping changes to protect privacy, reform advertising

Browser-based machine learning software to review users' interests, which could be shared for ad targeting.


Ster-Kinekor is taking its R349 per month unlimited movie subscription service to more cinemas

Ster-Kinekor has taken its ‘Subscription Club’ – a service that will enable customers to watch unlimited movies for a monthly fee – to six additional cinemas.