MONTHLY ARCHIVE

September 2015

SA entertainment to hit R176bn in 2019

This is according to PricewaterhouseCoopers’ latest report, Entertainment and Media Outlook. PwC’s report, which looks ahead to 2019 for SA, Nigeria and Kenya.

IOL

Nescafé shifts focus to Tumblr

Nescafé, the instant coffee brand owned by Swiss FMCG giant Nestlé, is dumping its traditional site in favour of Tumblr, the microblogging and social media platform.

Warc

Ikea has the perfect reaction to the Apple Pencil

Ikea Singapore continues its run of amusing advertising. It's perfect, because Ikea's own pencils are such a familiar part of the store experience.

Adweek

Global adspend growth slows

Total global adspend is expected to amount to $569.65bn in 2015, a modest downgrade from the $577.79bn that research firm eMarketer forecast in March.

Warc

Top 10 most valuable brands in SA

Brand Finance calculates brand value using the Royalty Relief approach.

BusinessTech