September 2017

The tech-savvy and pragmatic YouTube generation

Generation Z are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones.


4 Keys to appealing to millennial mom DIYers

Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores.


Twitter experiments with lighter version for developing world

Twitter is testing a lighter version of its app in the Philippines that's designed to work well in more data-challenged developing-world environments.


The future of online shopping in South Africa is not quite what you think

SA retailers need to adapt and rethink how they can cater to the new way of buying.


Why signal planning is such a big advance in marketing

Programmatic ad buying and social media have combined to bring about signal-based media planning.