Below are links to current and past industry news content updates.


TV adspend down, radio up

TV advertising revenue dipped 3.2% in 2017 from the previous year’s record high while radio spending last year jumped 5.2% to its highest ever figure.


How the 300x250 became the most common — and fraudulent — 'video' ad unit

The blocky 300x250 banner ad has long been one of the most common ad units in the display advertising marketplace.


Nielsen tool offers ability to measure defined audience segments

Nielsen has released a new forecast tool that will help marketers identify audience segments based on past transactions, psychographics and loyalty card data.


Coca-Cola rolling out alcohol-based Chu-Hi drink in Japanese market

It is launching a version of a popular drink in Japan in a category called Chu-Hi that’s made with the distilled beverage shochu and sparkling water.


A former ad agency CEO has built what he calls the Siri for marketers

Matt Britton's latest venture is a tech platform called Suzy — which he says marketers can use to compile digital advertising and consumer data in real-time.