NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

SEACOM partners with Vodacom to expand reach across Africa

SEACOM and Vodacom Business Africa have partnered to initiate the next chapter of both companies’ African network connectivity ventures.

IOL

New entertainment formats

Entertainment companies are devising ever-more inventive, multi-sensory experiences that draw viewers in by allowing them to interact with the content.

JWT Intelligence

Accenture's Malik warns of "major" measurement problem

The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view.

Mediatel

The future of automated trading

There are many new trends the industry should be focused on, from the rise of gaming as a new and independent media channel, to problems in performance marketing measurement.

Mediatel

YouTube is testing a new ad-buying tool that reserves ad placement

YouTube is testing a new ad-buying tool that reserves ad placement 120 days out from the campaign’s launch date, giving advertisers the ability to book campaigns in advance.

Marketing Land