NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

How MTN inflates its contract subscribers in South Africa

MTN South Africa’s figures showed that it had 5.9 million postpaid subscribers and 23.3 million prepaid subscribers.

MyBroadband

WTF is a Quality CPM?

With the advancement of reporting tools, buyers are now able to scrutinize partners at a much more granular level.

Digiday

From checkout to check in – the future of retail payments

There is a paradigm shift coming as the retail experience moves from being centred on checking out to checking in, but an industry observer warns of possible privacy issues.

Warc

As programmatic advertisers get smarter, agencies shake up the trading desk

Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before.

Digiday

Growth in Google paid clicks at four-year low

An overview of the year-on-year change in paid clicks and cost-per-click on Google properties between Q1 2015 and Q2 2019.

Warc