NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

The rocky road to sport's streaming future

Sports rights are no longer the preserve of TV broadcasters, as new players tap into this market as a way of attracting and engaging consumers.

Warc

The upshot of GDPR: Programmatic ad rates are rising

In some cases, vendors have said that the average CPMs for ad impressions that have consent strings attached have risen anything between 20 and 100 percent.

Digiday

The potential of mobile location marketing

Mobile location marketing offers significant potential to augment consumer understanding and deliver more relevant advertising.

Warc

How WhatsApp took R1 billion from Vodacom

In the glory days of SMS, which were as recent as 2011 and 2012, Vodacom was handling over 6 billion SMS a year.

MyBroadband

Facebook’s user growth stalls where it hurts

The social network has almost 2.3 billion monthly active users. The International Telecommunications Union puts the number of global internet users at 3.5 billion.

Statista