NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

Twitter bags deep learning talent behind London startup, Fabula AI

The deep learning startup has been developing technology to try to identify online disinformation by looking at patterns in how fake stuff vs genuine news spreads online.

TechCrunch

IAB: US podcast ad revenue to top $1B by 2021

US podcast ad revenue increased 53% from 2017 to 2018 to reach $479 million and is expected to continue the trajectory to hit at least $1 billion by 2021.

The Drum

Pernod Ricard links with new Gen Z-focused agency on global music festival

Planned across three continents, the events are the first to be co-sponsored by Pernod Ricard brands

Marketing Dive

GSK and Accenture launch digital accelerator program for consumer brands in APAC

GlaxoSmithKline (GSK) has launched a three-year digital transformation project with Accenture in APAC, designed to drive greater sales for its consumer healthcare brands.

The Drum

TikTok tests ads that appeal to interests

TikTok is testing interest-based targeting, custom audiences and pixel tracking on its beta test platform, in addition to aspects like age, location, operating system and gender selections.

Digiday