NEWS ARCHIVE

Sports rights are no longer the preserve of TV broadcasters, as new players tap into this market as a way of attracting and engaging consumers.

In some cases, vendors have said that the average CPMs for ad impressions that have consent strings attached have risen anything between 20 and 100 percent.

Mobile location marketing offers significant potential to augment consumer understanding and deliver more relevant advertising.

In the glory days of SMS, which were as recent as 2011 and 2012, Vodacom was handling over 6 billion SMS a year.

The social network has almost 2.3 billion monthly active users. The International Telecommunications Union puts the number of global internet users at 3.5 billion.