Shoppable video—which allows a consumer to take action, including making a purchase, in response to a TV ad—is picking up speed.
NEWS ARCHIVE
Below are links to current and past industry news content updates.
Below are links to current and past industry news content updates.
10 December 2019
Shoppable video—which allows a consumer to take action, including making a purchase, in response to a TV ad—is picking up speed.
10 December 2019
For the first time since 2015, GroupM says television ad spend will total less than $65bn by year’s end. The dip to $64.3bn in TV spend for 2019 is a symptom of larger trends.
10 December 2019
After several years of gradual growth, augmented reality is starting to see more widespread usage, even if not totally perceived as AR by consumers.
10 December 2019
Ever wondered which websites are the most visited in the world? You probably wouldn't need to consult Google to know that the search engine is on the number one spot.
10 December 2019
Averaging almost 8 hours a day, people around the world spend more time consuming media than ever before.
