NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

Agencies' top research priority: unduplicated cross-platform reach

97% of respondents believe measurement tools must deliver total audience information across platforms.

MediaPost

Do you qualify for the SABC 25% bonus advertising airtime?

The SABC plans to give bonus advertising airtime to qualifying small agencies from 1 July 2019 until 31 March 2020, to comply with the Competition Tribunal Order of 27 February 2019.

Bizcommunity

16% of Facebook accounts are worthless to advertisers

An overview of Facebook fake accounts between Q4 2017 and Q1 2019. Facebook removed 2.19 billion fake accounts in Q1 2019, likely an under-estimate.

Warc

Nielsen adds measurement for YouTube mobile in-app in South Africa

Nielsen announced it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries including SA.

Bizcommunity

The 2-million club

Narratiive has released its website traffic statistics for May 2019, which show that there are 15 South African websites that received over two million unique browsers last month.

MyBroadband