NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

WeChat is the world’s fastest growing brand

WeChat is the world’s fastest-growing brand, after clocking up 1540% 5-year brand value growth (75% CAGR), according to the latest report by Brand Finance.

The Drum

The billion-dollar content race

Disney will be the biggest content spender this year, with programming expenses amounting to $18.7 billion.

Statista

Primedia Outdoor unveils its largest LED at Fourways Mall

Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen.

Bizcommunity

P&G now does 30% of their media planning in-house

Procter & Gamble (P&G) has said that nearly 30% of its $7bn global media spend is now planned in-house.

The Drum

Digitas Liquorice wins Mars accounts

FMCG group Mars, has appointed Digitas Liquorice to run its digital and social media for its M&M’s, Orbit, Pedigree and Whiskas portfolios.

Media Update