NEWS ARCHIVE

Called #InstaGiftGuide, the feature gathers and lists products based on 2018’s biggest hashtags.

WPP is evaluating numerous “expressions of interest” in its Kantar research division and that if a deal is struck — the holding company intends to keep a minority stake in the asset.

Effectiveness wins the battle over efficiency. Brands stop talking about being customer-centric.

Boo! Surprising Media Solutions will be launching a national student television network at South Africa's major universities.

Tractor Outdoor and UrbanSigns announced the establishment of "urbantrac" - a collaboration between the two companies to redefine their DOOH portfolio within the Cape Town area.