NEWS ARCHIVE

Below are links to current and past industry news content updates.

CURRENT POSTS

Ford takes drivers on VR trip with "Bride of Frankenstein"

The 2020 Ford Explorer's virtual reality experience takes drivers on a ride with a reimagined "Bride of Frankenstein" where technology is used to navigate virtual obstacles and monsters.

MediaPost

Generation Alpha

Brands, take heed: a rising generation of digital native consumers, born between 2010 and 2025, are primed to overhaul the consumer landscape.

JWT Intelligence

Bacardi upcycles plastic straws by turning them into vinyl records

Bacardi Rum is partnering with ocean-focused environmental group Lonely Whale to collect single-use plastic straws from 55 bars across the U.S.

Marketing Dive

What marketers need to know: Consent string fraud

Audits by digital ad industry vendors and publishers are revealing a worrying trend, a rise in fraudulent General Data Protection Regulation consent strings.

Digiday

Amazon is bolstering the voice app accuracy of Alexa

Amazon is making it easier for developers to improve the quality and accuracy of their Alexa experiences with two new tools for the Alexa Skills Kit.

Business Insider