10 April 2025 Archives

Newsletter from the 10 April 2025

Global

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

Search Engine Land

Global

People losing trust in social media as disinformation spreads

The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

Warc

Global

Kantar Creative Effectiveness Awards Announces 2025 Winners

According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.

Media Update

Local

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

The proudly South African whisky impressed the judges to such an extent that they awarded it the World’s Best title in the Blended Whisky category, outshining competition from Scotland, America, Japan, and Ireland, amongst others.

Bizcommunity

Global

How To Stop Diminishing Returns In Performance Media

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

Media Post

Local

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Using its proprietary app and 15,000 field agents, Tributree has mapped 133,000 informal outlets nationwide—including 58,000 spaza stores and 35,000 taverns audited in the past year.

Bizcommunity

Global

How The Omnicom-IPG Deal May Impact Your Media Plan

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone.

Media Post

Local

Local is our superpower

Our superpower lies in our deep understanding and unwavering commitment to the people, places, and pulse of our vibrant region.

Bizcommunity

Global

Nielsen Dominating Upfront Currency, Once Again

After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.

Media Post

Global

WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.

Marketing Dive

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Newsletter from the 10 April 2025

Google launches automatic marketing content extraction

People losing trust in social media as disinformation spreads

Kantar Creative Effectiveness Awards Announces 2025 Winners

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

How To Stop Diminishing Returns In Performance Media

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

How The Omnicom-IPG Deal May Impact Your Media Plan

Local is our superpower

Nielsen Dominating Upfront Currency, Once Again

WPP inches away from legacy ID solutions with InfoSum acquisition

Stay in Touch

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Past Issues

Stay In Touch

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