Newsletter from the 14 February 2025

  • Global
IPG loses ground in Q4, posts slight growth for 2024
Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.
Media Post
  • Global
Is rank tracking dead? Why Google’s new rules are changing the game
Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.
Search Engine Land
  • Global
Research suggests Threads is driving more engagement than X
The app is now up to 320 million active users, and is gaining growth momentum, while Mark Zuckerberg recently reiterated his view that it will soon become the next billion-user app
Social Media Today
  • Global
The Multiplier Effect model: why integrate strategies?
Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.
Warc
  • Global
60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
Warc
  • Global
AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
Warc
  • Global
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.
Marketing Dive
  • Global
Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
TV Technology
  • Global
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Media Post
  • Global
Gen Z Trends, Truth and Trust
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
Channel 4
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