17 April 2025 Archives

Newsletter from the 17 April 2025

Global

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation

QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.

QMS Media

Global

Artificial intelligence agents in SEO: What you need to know

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Search Engine Land

Global

Barb launches overnight commercial reporting in beta

Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.

Media Leader

Global

Time spent with media reaches ‘saturation,’ declines first time since great recession

Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.

Media Post

Global

Artificial intelligence overviews contributing to significant drops in web traffic

Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.

Warc

Global

Social media’s dangers confronted at TED 2025

Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.

Media Post

Global

Reddit adds partner collaboration within its ads manager platform

Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.

Social Media Today

Global

OpenAP unveils standardized ‘converged’ streaming identity solution

Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged” solution to standardize identity data across the streaming video market.

Media Post

Global

Adlook & Lumen research partner to redefine attention-driven advertising

Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.

TV News Check

Global

What people think of artificial intelligence: Stanford Index report 2025

Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.

Warc

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Newsletter from the 17 April 2025

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation

Artificial intelligence agents in SEO: What you need to know

Barb launches overnight commercial reporting in beta

Time spent with media reaches ‘saturation,’ declines first time since great recession

Artificial intelligence overviews contributing to significant drops in web traffic

Social media’s dangers confronted at TED 2025

Reddit adds partner collaboration within its ads manager platform

OpenAP unveils standardized ‘converged’ streaming identity solution

Adlook & Lumen research partner to redefine attention-driven advertising

What people think of artificial intelligence: Stanford Index report 2025

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Past Issues

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