This month’s Chart of the Month comes from our study Staying Power: the longevity of advertising, which shows that advertising continues to drive impact long after campaigns end. Campaigns using four or more media channels are twice as likely to drive definite purchase consideration as single-channel campaigns (40% vs 20%). TV is a key driver, boosting the impact of other media on definite purchase intent by an average of 26%.

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.

AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to deliver results

As expected, Dentsu’s international operations continued to weigh on results. The company posted 1.4% organic revenue growth in Q3 and 0.3% for the first nine months, with net revenue of about $5.5 billion, down 1.7%. The full-year organic growth outlook remains roughly flat.

Havas CEO Yannick Bolloré has dismissed speculation that the French holding group is in talks with WPP, telling staff that the company is “not in discussions” with its British rival.

As more regions push for stricter teen social media bans, European policymakers are meeting in Brussels to discuss online age restrictions. Google will attend to share its views on safe and effective age verification.

Hello, social experts, and welcome to another week! This time around, we’re seeing tools specifically geared to marketers ahead of the holiday season. There’s also a nostalgic throwback on Snapchat and an updated DM system on X. Let’s take a closer look and see what features could be most useful for your team.