We’re entering the agentic web era, with LLM-driven traffic surging across key industries—forcing brands to shift from persuading people to persuading AI, which now guides what we buy.

Mediaocean’s 2026 H1 Advertising Outlook finds a gap between marketers’ AI ambitions and execution due to fragmented ad tech. While 70% see generative AI as the top 2026 trend, growth is focused on CTV/digital video (63%), social (61%), and AI-driven media (54%), as traditional channels decline.

The CDO appointment will be effective as of March 31, when Henrique Braun succeeds James Quincey as CEO, with Sahin reporting directly to Braun. “We believe our ongoing growth depends on understanding consumers even more deeply,” Braun said in a statement. “We are evolving our operating organization structure and elevating digital leadership so we can move faster and work smarter across all markets.”

Tesco Media research shows most grocery purchases are still up for grabs—shoppers decide in the aisle, switch mindsets mid-trip, and respond to non-endemic ads, making the supermarket shelf a place to influence and build brands.

When Hershey’s takes the rare step of overhauling its brand marketing creative and communications platform, it is news. And this Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018, VP of consumer connection Vinny Rinaldi told AdExchanger. “It’s a big refresh,” he said.

Total overall marketing budgets in the UK were unchanged in the final quarter of 2025, according to the latest IPA Bellwether Report, and are expected to grow only slightly in the 2026/27 financial year.