Newsletter from the 28 August 2025

  • Global
Your most Up-to-Date Snapshot of social media updates this week
From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.
PR Daily
  • Global
Musk quest for Microsoft AI software biz likely includes Ads
As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Media Post
  • Global
How omnichannel thinking is reshaping prDOOH
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Media Shotz
  • Global
Global marketing leaders say they’ll invest more in social media
Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.
Warc
  • Global
Statistical significance is a perilous safeguard in marketing
Most researchers don't understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.
Media Post
  • Global
Why digital marketers should treat trust as a strategic asset
The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.
The Drum
  • Global
Scaling attention-first strategies: What APAC teaches us about performance media
APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.
Warc
  • Local
South Africa’s favourite tech podcast hits 8 million views
The reason behind this growth is no secret – What’s Next has continually featured exceptional guests and insightful conversations. This was true from the very first episode, which featured venture capitalist and business leader Michael Jordaan.
MyBroadband
  • Global
Reddit’s rapid ad business expansion sets a new pace for emerging platforms
Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.
Warc
  • Local
You can now download e.tv shows on eVOD
“We’ve developed this feature with our audience in mind, and data costs remain a key barrier for many South Africans when it comes to streaming. With the new download functionality, we’re putting the power back in the hands of our viewers—giving them control over how and when they enjoy their favourite shows,” added Junior Qwabe, eMedia’s CTO.
Hypertext
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