Newsletter from the 4 December 2025

  • Global
Social media updates and new features to know this week – 01/12/2025
Hello social strategists and welcome to another week! There are plenty of new tools to discuss, including Facebook’s nickname option and Threads’ new profile summaries.
PR Daily
  • Global
Data, metrics once unattainable now possible with AI
AI enables digital marketers to target audiences with previously unattainable data, helping run cross-channel campaigns that understand a brand, its products, and audience motivations, revealing insights beyond traditional performance metrics.
Media Post
  • Global
SocialMediaToday: 15 Social Media Marketing Trends for 2026 [Infographic]
This infographic overview from the team at Red Website Design covers what they see as the key trends of note, along with pointers on what they mean for brands.
Social Media Today
  • Global
Better Pairing? Streaming + Social: Higher recall, purchase intent
A new study highlights the strong impact of combining streaming TV and social in cross-media campaigns. It found viewers are 43% more likely to watch ads on streaming TV than on social media, and 67% spend more time viewing them.
Media Post
  • Global
YouTube highlights top trends of 2025, adds personal recaps
YouTube has launched its first-ever recap summary, which looks at the top trends and creators in the app from 2025, while it’s also launching a personalized summary of users’ own top content trends in the app for the year.
Social Media Today
  • Global
Google automatically links ads with YouTube
Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers access to stronger audience signals — automatically.
Media Post
  • Global
Video streaming crushes socials for viewer attention – study
The study found that almost 80% of a streaming video advert is viewed attentively on average, versus around 20% in digital environments. The disconnect between an advert being served and an advert being seen obscures substantial waste.
Media Shotz
  • Global
Google’s Year in Search 2025: These trending topics spiked big
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with 2024.
Search Engine Land
  • Global
Report looks at evolving social media and online shopping trends
Are you in the middle of mapping out your 2026 digital marketing strategy? This will help.
Social Media Today
  • Local
Is a $50 Billion channel being ignored by B2B marketers?
A new survey shows B2B marketers are undervaluing Out-of-Home (OOH), even as many quietly use it as a trackable growth channel. Outdated views on measurement remain the main barrier: 77% cite a lack of tracking, and 57% had dismissed OOH believing it wouldn’t reach their ICP.
Demand Gen Report
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