Newsletter from the 5 June 2025

  • Global
Meta’s reportedly planning to enable fully automated ad campaigns by next year
Meta’s looking to enable fully automated ads by 2026, which will see advertisers activate a campaign by simply inputting their business URL, then letting Meta’s AI creative and targeting systems do the rest.
Social Media Today
  • Global
X launches new chat experience in Beta, a precursor to payments
X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.
Social Media Today
  • Global
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization.
Search Engine Land
  • Global
Retail media needs more than ROAS
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
Warc
  • Global
Radio outperforms digital competitors in connected car influence
Even with the rise of streaming and on-demand content, AM/FM remains the dominant ad-supported audio source behind the wheel.
Radio Ink
  • Global
Effie names Omnicom Most Effective Holdco for second year in a row
Omnicom has been named the Most Effective Holding Group for the second year in a row by the 2024 Effie Index, which also ranked ABInBev as top marketer and McDonald’s as most effective brand.
Media Post
  • Global
The Hagakure method for Google Ads management
“Hagakure,” meaning “hidden by the leaves,” is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
Search Engine Land
  • Global
Just 1.5 seconds is enough for ad recall, new attention study reveals
A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
The Media Leader
  • Global
Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting
The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.
Ad Week
  • Global
New social media features and updates to know this week
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.
PR Daily
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