Newsletter from the 8 May 2025

  • Local
Ogilvy SA announces continued partnership with Volkswagen Group Africa
This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).
Media Update
  • Global
Want to break through the noise? Don’t shout louder – speak smarter
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Media Post
  • Global
The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Warc
  • Global
OMA unveils revamped Move metrics suite
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
Mumbrella
  • Global
WhatsApp now has more than 3 billion users a month
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
Tech Crunch
  • Local
MediaLoop launch searchable content website
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
Media Loop
  • Local
South African factory mood sours sharply in April, Absa PMI shows
It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.
Bizcommunity
  • Global
Nielsen announces new report breaking out ad-supported TV insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Ad Exchanger
  • Global
Frequency fatigue: The action figure lesson
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
MediaPost
  • Global
Google launches ‘AI Max for search’ beta
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Media Post
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