8 May 2025 Archives

Newsletter from the 8 May 2025

Global

The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise

The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.

Warc

Local

Ogilvy SA announces continued partnership with Volkswagen Group Africa

This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).

Media Update

Global

Want to break through the noise? Don’t shout louder – speak smarter

Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.

Media Post

Global

OMA unveils revamped Move metrics suite

The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.

Mumbrella

Global

WhatsApp now has more than 3 billion users a month

That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.

Tech Crunch

Local

MediaLoop launch searchable content website

The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.

Media Loop

Local

South African factory mood sours sharply in April, Absa PMI shows

It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.

Bizcommunity

Global

Nielsen modernization efforts lift radio impressions, GRPs

Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.

Inside Radio

Global

Nielsen announces new report breaking out ad-supported TV insights

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge

Ad Exchanger

Global

Frequency fatigue: The action figure lesson

Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.

MediaPost

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