WPP CEO Mark Read took a nearly 15% cut in pay last year for failing to achieve targeted financial goals for the period, according to WPP’s annual report for 2024 which was issued this week.
WPP’s Read: GroupM key to closing ‘growth gap’ Read More »
TopAuto is South Africa’s fastest-growing news publication, having achieved over 200% year-on-year audience growth.
South Africa’s fastest-growing news publication Read More »
Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.
The Multiplier Effect model: why integrate strategies? Read More »
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.
Busisiwe Phakathi, 5FM – Keeping radio relevant among youth Read More »
Cape Town International Airport (CTIA) has achieved a record-breaking 3 million two-way international passengers in 2024, marking a 10% increase from the previous year.
CTIA sees record 3 million international passengers in 2024 Read More »
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Why brands are falling short with their media strategies: Oxford Saïd study Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
