Introducing Media24 Adnami
Media24 is excited to unveil Adnami, an innovative advertising solution aimed at helping brands connect meaningfully with audiences on News24 and Netwerk24.
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Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns
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Why brand advertising matters for paid media performance
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
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The Missing ‘Availability’
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
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The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating space for open conversation, shared insight, and fresh perspective.
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Adlook & Lumen research partner to redefine attention-driven advertising
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
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How to capture the full value of advertising performance
Stronger brands yield stronger performance – yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.
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YouTube advertising awards now include South Africa
For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.
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Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
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Global ad spend outlook downgraded by $20bn across all media
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Global ad spend outlook downgraded by $20bn across all media Read More »
