As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
Amasa Igniters Forum 2025 to reshape media narratives in digital age The Amasa Igniters Forum returns on 21 May 2025 at GIBS, Johannesburg, under the theme: Reshaping Media Narratives in an Era of Radical Evolution – Purpose. Progress. Power.
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.