Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
WPP’s Landor prepping brands to work with artificial intelligence Read More »
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Publicis acquires sports marketing agency Adopt Read More »
Ogilvy South Africa is the top African agency named in the The Warc Awards for Effectiveness 2025 shortlist with four of the six African campaigns.
Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist Read More »
Retentions worth $418m pushed Mindshare to the top of the league, attributed to Unilever reappointing the WPP agency in September 2024 — an account worth $418m.Mindshare also won $29m in pure new business.
Mindshare named top UK new-business performer in 2024 Read More »
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,” said Naomi Smolevitz, a director at the giant media agency OMD.
Ad Buyers Welcome Nielsen’s New Three Minute Rule Read More »
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.” That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 months”.
Media is key battleground for agency giants in new world order Read More »
Dentsu X has appointed Marcel Swain as managing director for South Africa, a strategic move to drive the agency’s expansion across the continent.
Marcel Swain joins dentsu X to redefine brand engagement in South Africa Read More »
“M&C Saatchi Abel has been Nando’s above-the-line agency for a decade, and the businesses respect and know each other well,” says Abel.
After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways Read More »
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
Data platform lets advertisers verbally ask to build audiences, monitor CPCs Read More »
©2025 MediaLoop. All rights reserved.
Privacy Policy
Terms of Service
