Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006
Disruptive brands fuel long-term brand value Read More »
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006.
Disruptive brands fuel long-term brand value Read More »
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.
CPMs, spend rising in most programmatic DOOH categories Read More »
The Magazine category has shown excellent resilience this year, finding some good momentum from the first quarter of 2024 when it had a 7.6% growth.
ABC Q4 2024: Magazines show resilience in 2024 Read More »
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report Read More »
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
How search can signal sales Read More »
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Younger drinkers boost Constellation Brands Read More »
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