Barb launches overnight commercial reporting in beta
Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.
commercial
Hot 102.7FM’s audience nearly 700,000 – BrandMapp
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
Big accusation in E-tv legal fight
The legal bid to stop South Africa’s analogue switch-off set for the end of March is before the Gauteng High Court, and communication minister Solly Malatsi’s representation has accused E-tv of fighting to protect its commercial interests.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
SAB ordered to pull Brutal Fruit TV ad over showing and encouraging glass bottles and bringing and drinking alcohol on a beach
SAB aired its Brutal Fruit TV commercial on Warner Bros. Discovery’s Discovery (DStv 121) channel on MultiChoice’s DStv satellite pay-TV service.
Ford SA appoints Tarryn Knight as its new head of marketing
With nearly two decades of marketing experience for German passenger and commercial vehicle brands, Knight will lead the strategic direction of Ford’s marketing communications, events and sponsorships.
The Trade Desk is acquiring advertising metadata startup Sincera
“Sincera and The Trade Desk have a shared vision about the importance of the open internet,†TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.â€