In what it claims to be a “world’s first,” Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
Dentsu integrates consumer eye-tracking into global retail media planning Read More »
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
Time spent with media reaches ‘saturation,’ declines first time since great recession Read More »
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
Adlook & Lumen research partner to redefine attention-driven advertising Read More »
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
South Africans owe R2.5 trillion Read More »
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Report looks at consumer expectations of brands on social in 2025 Read More »
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Positive ad environments boost performance and consumer intention Read More »
According to Stats SA, consumer inflation was 3,2% in January 2025, up slightly from 3,0% in December 2024. The January consumer price index (CPI) is the first to incorporate the changes to the CPI basket and weights announced last month.
Inflation uptick in January as new CPI basket takes effect Read More »
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
The rise of social commerce Read More »
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
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