Frequency fatigue: The action figure lesson
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
Frequency fatigue: The action figure lesson Read More »
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value
While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value Read More »
Ampersand’s new measurement platform combines linear and streaming data
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
Ampersand’s new measurement platform combines linear and streaming data Read More »
