Google unveils a next-gen family of AI reasoning models
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think†before answering a question.
generation
Instagram experiments with AI-generated comments on posts
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
Six worldviews that explain Gen-Z’s place in culture
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.
New Gen Conference 2025: Shaping future marketing strategies with technology
The New Gen Trends in Marketing and Technology Conference, hosted by the New Gen Awards, will be held on Friday 23 May 2025, at The Venue in Melrose Arch. This event will bring together industry professionals to examine how emerging technologies are shaping the future of marketing strategies.
Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.