Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
The future of marketing is storified Read More »
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,” the search giant said.
Google’s R2.5-billion South African cloud investment Read More »
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
Why is Unilever’s CEO Fernando Fernandez investing in influencers? Read More »
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
TV advertising boosts performance media outcomes Read More »
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations Read More »
Procter & Gamble says it has “runway” for annual savings and efficiencies in its advertising budget of between $500m and $700m, and it expects to reinvest that in media reach, advertising and effectiveness.
P&G eyes $700m advertising savings and efficiencies Read More »
FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.
Unilever invests in fewer brands for bigger impact Read More »
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation” that are delivering “continued improvement in returns”.
Colgate boosts ad spend again Read More »
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