The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
investment
Google’s R2.5-billion South African cloud investment
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,†the search giant said.
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
TV advertising boosts performance media outcomes
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cartâ€.
P&G eyes $700m advertising savings and efficiencies
Procter & Gamble says it has “runway†for annual savings and efficiencies in its advertising budget of between $500m and $700m, and it expects to reinvest that in media reach, advertising and effectiveness.
Unilever invests in fewer brands for bigger impact
FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation†that are delivering “continued improvement in returnsâ€.