X is making DMs a money-sharing tool and plans to let users load and store funds in-app, expanding beyond simple payments.
X launches new chat experience in Beta, a precursor to payments Read More »
WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.
WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting Read More »
One year after Google released Artificial Intelligence Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
Google search up 49% one year after artificial intelligence overviews launch Read More »
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating space for open conversation, shared insight, and fresh perspective.
The ACA launches a podcast for the curious and committed Read More »
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
MediaLoop launch searchable content website Read More »
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Google launches ‘AI Max for search’ beta Read More »
After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat.
Instagram launches ‘blend’ reels sharing feature Read More »
QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.
QMS and Garnier shine with Australia’s first programmatic 3DOOH activation Read More »
Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.
Barb launches overnight commercial reporting in beta Read More »
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Brandtech’s Jellyfish unveils AI platform for in-housing media Read More »
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