LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.
The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.
AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.