Busting customer retention myths
In e-commerce, successful retention isn’t just about loyalty programmes or keeping more customers—it’s about boosting spend among those who stay.
loyalty
82% of South Africans are using loyalty schemes
Consumers are consistently using loyalty programmes year on year: 82% of South Africans use loyalty programmes, as highlighted in the Truth & BrandMapp South African loyalty whitepaper 2024/5.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.