narrative Archives

Amasa Igniters Forum 2025 to reshape media narratives in digital age

May 19, 2025

Amasa Igniters Forum 2025 to reshape media narratives in digital age The Amasa Igniters Forum returns on 21 May 2025 at GIBS, Johannesburg, under the theme: Reshaping Media Narratives in an Era of Radical Evolution – Purpose. Progress. Power.

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Eight reasons why broadcasters still aren’t talking about precision audience targeting

February 7, 2025

The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.

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Amasa Igniters Forum 2025 to reshape media narratives in digital age

Eight reasons why broadcasters still aren’t talking about precision audience targeting

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