The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year Read More »
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
YouTube proves video podcasts can draw huge audiences Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Newspaper readers make good podcast listeners, study finds Read More »
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